Mercedes-Benz Places Binghatti City · Nad Al Sheba, Meydan, Dubai
VISIONICONIC
341 metres. The centrepiece of the world's first Mercedes-Benz branded city.
Register Your Interest341 m
Tower Height
1,453
Total Residences (source: DLD Project 4544)
AED 2.6M
Starting From
70 / 30
Payment Plan
Dec 2028
Completion (DLD)
G+M+5P+67+4M+R
Tower Structure (DLD)
The Tower
An Icon Built for
Permanence
Rising 341 metres above Meydan, Vision Iconic is registered under DLD Project 4544 by Binghatti Developers FZE. Its aerodynamic silhouette draws directly from Mercedes-Benz's flagship concept vehicles — a grille-referenced podium, floating structural elements, and chrome and silver exterior accents that hold the Dubai skyline at any hour.
The tower's confirmed structure: Ground floor, mezzanine, five podium levels, 67 residential floors, four mechanical floors, and a rooftop. Construction commenced 1 August 2026. Completion target: 15 December 2028.
- Developer
- Binghatti Developers FZE
- DLD Project
- 4544
- Location
- Nad Al Sheba First, Meydan, Dubai
- Height
- 341 metres
- Structure
- G + Mezz + 5P + 67 Res + 4 Mech + Roof
- Total Residences
- 1,453
- Unit Types
- 1 to 5-bedroom apartments and duplexes
- Construction Start
- 1 August 2026
- Completion
- 15 December 2028
Mercedes-Benz Places Binghatti City
The World's First
Mercedes-Benz City
Mercedes-Benz Places Binghatti City spans 10 million square feet in Meydan, Dubai — the world's first entirely Mercedes-Benz branded urban community. The AED 30 billion masterplan places 12 residential towers around a Grand Promenade of landscaped walkways, water features, art pavilions, and retail. Vision Iconic anchors the skyline at its centre.
AED 30B
Masterplan Value
10M sqft
Total Area
12
Residential Towers
13,000+
Planned Residences
Residences
1,453 Homes.
Five Configurations.
| Type | Configuration | Size | From |
|---|---|---|---|
| 1-Bedroom | Apartment | 836 sqft | AED 2,600,000 |
| 2-Bedroom | Apartment | 1,927 sqft | Register for pricing |
| 3-Bedroom | Apartment | 2,493 sqft | Register for pricing |
| 4-Bedroom | Duplex | 3,022 sqft | Register for pricing |
| 5-Bedroom | Duplex | 3,776 sqft | Register for pricing |
Starting price of AED 2,600,000 confirmed from developer listing data. Pricing for other unit types available on registration. Sizes sourced from Bayut project listing, September 2026.
Payment Plan
70 / 30
A construction-linked schedule confirmed by Binghatti Developers.
| Milestone | Payment |
|---|---|
| Down Payment — On Booking | 20% |
| During Construction | 50% |
| On Handover — December 2028 | 30% |
Payment plan terms sourced from Bayut project listing, September 2026. Verify the current schedule directly before committing to a purchase — terms may vary by unit type or sales phase.
Location
Meydan.
Nad Al Sheba First.
Vision Iconic sits at the junction of Al Khail Road (E44) and Sheikh Mohammed Bin Zayed Road (E311) in Nad Al Sheba First — within Meydan, one of Dubai's most actively developing districts, adjacent to the world-famous Meydan Racecourse.
- Downtown Dubai / Burj Khalifa
- ~8 minutes
- Dubai Mall
- ~8 minutes
- Meydan Racecourse
- ~10 minutes
- Business Bay
- ~15 minutes
- Dubai International Airport
- ~20 minutes
- Dubai Marina
- ~20 minutes
Road access: Al Khail Road (E44) · Sheikh Mohammed Bin Zayed Road (E311)
Schools: North London Collegiate School Dubai (2.1 km) · Hartland International School (2.2 km)
Golf: The Track Meydan Golf (1.1 km)
Park: Riviera East Park (1.2 km) · Nad Al Sheba Cycle Track (adjacent)
Amenities
Crafted for
Every Dimension of Living
- Infinity Swimming Pool
- Gymnasium
- Children's Play Area
- Landscaped Gardens
- Grand Promenade
- CCTV Security
- Restaurants
- Retail Podium
- Art Pavilions
- Water Features
- Elevated Walkways
- EV Charging
Frequently Asked
Questions About
Vision Iconic
Vision Iconic is a 341-metre residential supertall tower by Binghatti Developers FZE, registered as DLD Project 4544. It is the centrepiece of Mercedes-Benz Places Binghatti City in Nad Al Sheba First, Meydan, Dubai, comprising 1,453 residential units across 1 to 5-bedroom apartments and duplexes.
Register Your Interest
Be Among
the First
Register now to receive the official Vision Iconic price list, floor plans, and payment plan directly. Priority access is given to registered buyers ahead of general release.
- — From AED 2,600,000
- — 1 to 5-Bedroom Apartments and Duplexes
- — 70/30 Payment Plan
- — Completion December 2028
- — Nad Al Sheba First, Meydan, Dubai
- — Freehold — All Nationalities